MakeMyTrip, one of India’s leading online travel booking portals, has been trending on social media with the hashtag #UninstallMakeMyTrip. The trend started after a former co-founder of the company, Keyur Joshi, made controversial comments on Twitter regarding the Indian government’s ban on the sale of cows for slaughter in animal markets. Joshi’s tweets led to several Twitter trolls calling for uninstalling the MakeMyTrip app.
The company issued a statement distancing itself from Joshi’s comments, but the trolls continued their campaign against the company. People tweeted screenshots of the uninstalled app, one-star ratings, and negative reviews of the mobile application. The situation has sparked a significant reaction, with many people expressing their views on social media.MakeMyTrip is a popular online travel booking portal that offers a range of services, including flight bookings, hotel reservations, and holiday packages.
The company was founded in 2000 by Deep Kalra, and it has since grown to become one of the leading players in the Indian online travel market. In 2016, MakeMyTrip acquired rival ibibo Group to create the biggest player in the Indian online travel market. The combined company commands a market share of about 20 percent of the Indian online flight market.
The controversy surrounding MakeMyTrip started when Keyur Joshi, a former co-founder of the company, made controversial comments on Twitter regarding the Indian government’s ban on the sale of cows for slaughter in animal markets. Joshi’s tweets caused a huge uproar on the microblogging site Twitter, with many people expressing their outrage at his comments. Joshi later apologized for his comments and said that his views were personal and not aimed at hurting anyone.
He also deleted his Twitter account. Despite MakeMyTrip clarifying that Joshi was no longer an employee of the company, the trolls did not relent and threatened to rate the app poorly. The hashtag #BoycottMakeMyTrip started trending on Twitter, with people calling for the uninstallation of the app. The situation has sparked a significant reaction, with many people expressing their views on social media.The controversy surrounding MakeMyTrip highlights the growing influence of social media in shaping public opinion. The company’s response to the situation has been measured, with the company distancing itself from Joshi’s comments and issuing a statement clarifying its position.
The situation has sparked a significant reaction, with many people expressing their views on social media. The company’s response to the situation has been measured, with the company distancing itself from Joshi’s comments and issuing a statement clarifying its position. However, the trolls have continued their campaign against the company, highlighting the challenges faced by companies in managing their online reputation. Companies need to be more proactive in managing their online reputation and take steps to mitigate the risks associated with social media.
+ There are no comments
Add yours